In The News

March 1st, 2017

Elusive Numbers Surround Retail Apparel RFID

– Published Growth Numbers Conflict with Actual RFID Consumption.
SML RFID Pegs Apparel Market Penetration at 8 Percent –

apparel RFIDDallas, March 1, 2017 – Has RFID really conquered the retail apparel world? It depends on whom you ask. While RFID tag usage is growing by double digits annually, the numbers quoted about how many apparel and footwear retailers presently use RFID systems vary. Dramatically.

Statistics reported by retail reporters, academia, and retailers themselves range from 50 percent to 96 percent with provisos of those using the technology versus those who plan to, or are in the preliminary planning stages.

The reality? Actual deployed systems including tags, readers and the supporting software — where retailers are experiencing measurable results and ROI — realistically range from four percent to eight percent. This highlights that the market is just starting the rapid adoption cycle.

So, why is the gap so sizeable? (more…)

February 22nd, 2017

SML’s Dean Frew Talks Omnichannel Challenges in Retail Technology Review

omnichannel challengesDean Frew, CTO & SVP RFID Solutions for SML RFID, recently published a piece in Retail Technology Review titled “How can retailers overcome the omnichannel challenges from 2016?” In the article, Dean explains how retailers are currently struggling to meet consumers’ increasing demand for seamless shopping across multiple devices at any time.

Combined with expectations of next-day delivery and same-day, in-store pickup after ordering online, retailers must be able to quickly adapt to the changing retail landscape and address the most significant ominchannel challenges – or risk getting left behind. Dean goes on to explain how item-level RFID is an essential catalyst for implementing omnichannel. Check out the full article here.

February 16th, 2017

Dean Frew Interviewed for RFID im Blick Magazine

rfid im blickSML’s CTO & SVP RFID Solutions, Dean Frew, was recently interviewed for German-based RFID and NFC magazine RFID im Blick. In the article, Dean discusses how SML provides easy-to-use RFID solutions, as well as a worldwide service network, to bring unprecedented efficiencies to the retail industry. He explains how SML’s Pop-Up Stores allow customers to demo SML’s technology and experience the potential ROI of a full-scale RFID deployment first-hand. The relationship between RFID and omnichannel is also discussed.

Elsewhere in the issue, SML’s new RFID Solution Innovation Center in Mettmann, Germany, is featured. To read Dean’s interview from the english version of RFID im Blick, please click on the image to the right:

January 13th, 2017

SML’s Dean Frew Interviewed for “RFID Trends” Feature

RFID trends 2017RFID Journal recently created a piece titled, “RFID Trends: What’s Ahead in 2017,” which features RFID experts discussing how the RFID industry will grow and change in 2017. Featured in the piece is SML’s CTO & SVP RFID Solutions, Dean Frew, who talks about how more and more retailers may begin tagging 100 percent of their products to make things more efficient this year. He also predicts a rising interest in the U.S., European and Asian apparel and footwear sectors, as well as an increased need for providers to focus on scalable solutions. Check out the article at RFID Journal, or click the images below to view the full PDF versions of Part 1 and Part 2: (more…)

December 2nd, 2016

Target’s RFID and Fulfillment Investments Lead to Massive Increase in Digital Sales

Originally posted on Retail Info Systems News:

RFID at TargetYear over year, Target continues to surpass expectations and deliver quality experiences to its customers — 2016 has been no different. Although the third quarter saw a .2% decline in sales from last year, its comparable digital channel sales grew a whopping 26% over last year, proving its continued investment is paying off.

“We’ve been very committed to improving our digital engagement, and year-to-date we’re up over 20%,” said Brian Cornell, chairman and CEO, Target on a recent earnings call with analysts. “We saw a 26% growth in the third quarter, and the investments we’ve been making to improve functionality and ease online is certainly connecting with our guests.” (more…)

November 30th, 2016

How RFID Helps Herman Kay Serve Department Store Customers

Originally posted on Apparel Magazine:

Chances are you have a coat made by Herman Kay Company hanging in your closet. The designer and manufacturer, based in New York City, produces approximately 5.5 million outerwear garments annually for brands such as Anne Klein, BCBG, Diane von Furstenberg, London Fog and Michael Kors. These coats are supplied to major department stores, from Macy’s and Nordstrom to Lord & Taylor and Dillard’s.

As retailers began incorporating radio frequency identification(RFID) into their supply chains a couple years back, CIO/CTO Rich Haig says these partners requested that Herman Kay supply RFID hangtags on its outerwear. “From a customer service and marketing point of view, it was something we needed to do to support our customers,” he explains. (more…)

November 23rd, 2016

SML Group Plans Additional Solution Innovation Center and Pop-Ups to Fuel Growth

Originally posted on

The Hong Kong-based company is furthering its efforts to bring its technology to customers by way of innovation centers and pop-ups that help brands and retailers put the technology in their hands and strategize their own deployments.

Nov 22, 2016  Retail and supply chain technology company SML plans to open its sixth RFID Solution Innovation Center in 2017, and to further its pop-up store deployments, as part of a companywide effort to get education about its RFID products and solutions into the hands of customers, wherever they may be. The firm opened a center in Texas in August of this year, followed by another in China in October, and a third this month in Germany.  (more…)

November 22nd, 2016

Tesco Lists SML’s RFID Deployment as Factor in Increased Profitability

Tesco Partners with SML RFIDThis week, major UK retailer Tesco revealed some details to investors about what strategies have helped them achieve growth and profitability, as well as the strategies they’ll continue to focus on in the coming year. One of the major factors listed by Tesco in their plan is SML’s deployment of RFID technology in their F&F clothing stores. According to the report, RFID has helped 54 stores in the UK get back in profit. In addition, back room stock has been reduced by 19% and stock availability has risen from 93% to 96% in the last two years, which is a major factor in Tesco’s increasing profitability. SML’s RFID technology has no doubt contributed to this increase in inventory control. (more…)

November 8th, 2016

Decathlon Expands RFID Program

Originally posted on Internet Retailing

Decathlon [IRDX RDEC] is expanding its RFID program as it works the tags into all of its products in order to manage inventory and to keep goods secure.

The sporting goods retailer, an Elite trader in IREU Top500 research, is continuing an existing supply program with SML Group in a new phase that will see it provide more than 200m labels to Decathlon’s network of vendors as the retailer works towards using the solution in all its products. (more…)

November 8th, 2016

SML Group Enables Large-Scale, Global RFID Deployment for French Retailer Decathlon

Originally posted on

Leading RFID technology and solution provider SML Group has today announced the continuation of a successful, large-scale deployment of RFID tags for French retailer Decathlon, to provide more than 200 million labels per year to the retailer’s global network of vendors.

SML Group supplies RFID technology that includes stickers and labels sewn into garments during manufacturing. The RFID chip is programmed with an individual Electronic Product Code (EPC) number to match the unique product SKU. This item-level tracking has improved inventory management and ensured better availability of goods. The system has also been proven to reduce out-of-stocks and improve customer service. (more…)