SML’s Dean Frew Talks Omnichannel Challenges in Retail Technology Review
Dean Frew, CTO & SVP RFID Solutions for SML RFID, recently published a piece in Retail Technology Review titled “How can retailers overcome the omnichannel challenges from 2016?” In the article, Dean explains how retailers are currently struggling to meet consumers’ increasing demand for seamless shopping across multiple devices at any time.
Combined with expectations of next-day delivery and same-day, in-store pickup after ordering online, retailers must be able to quickly adapt to the changing retail landscape and address the most significant ominchannel challenges – or risk getting left behind. Dean goes on to explain how item-level RFID is an essential catalyst for implementing omnichannel. Check out the full article here.