Growing Traction for Digital Solutions

Originally published on wwd.com

Software company Eon announced a funding round of $2.1 million to put toward scaling its digital identity solution in retail settings.

Already, the company counts fashion partners like Yoox Net-a-Porter, H&M, PVH Corp., Target, Gabriela Hearst and more. Eon was recently selected as a pilot innovation for Walmart delivery in select markets.

Leading retail technology company SML (known for its end-to-end radio frequency identification technology) was a key investor in the round, which was announced on Tuesday.

Expressing excitement on the investment, founder and chief executive officer Natasha Franck, said: “Together, Eon and SML extend the digital foundation of retail beyond the point of initial sale — radically redefining the relationships between brands and customers, and unlocking the intelligence, systems and transparency essential for sustainable and circular commerce.”

Dean Frew, chief technology officer and senior vice president of RFID solutions at SML Group, said the cohesion will position the companies “to provide brands and retailers with the industry’s first truly end-to-end solution for product life cycle connectivity and next-generation retailing.”