International retail tech firm doubles Plano office

Originally published on dallasnews.com

A global apparel branding, packaging and technology company, SML-RFID, is more than doubling the size of its Plano office.

SML-RFID is expanding its offices in the International Business Park at 6400 International Parkway, west of the Dallas North Tollway.

The company has 40 employees and plans to expand its operations with the new 17,226-square-foot office lease.

The headquarters space includes a “Retail Ideation Space” with a storefront to showcase its merchandise.

“Item-level RFID is foundational to the new era of retail, and with the accelerating market demands for RFID and other advanced technologies, the need for SML RIS was created,” said Dean Frew, chief technology officer for SML.

“SML aims to show retail users how easy it is to deploy and use RFID (radio frequency identification) for inventory management and new customer experiences, with less risk, but also achieve returns on investments faster,” Frew said.

Commercial real estate firm CBRE’s Baron Aldrine, Mike Kay and Mike Cleary negotiated the new lease with developer Billingsley Co.

“The central location is ideal for them, and the expansion demonstrates that they’re doubling down on their commitment to technology in North Texas,” Aldrine said.

SML-RFID is a unit of Hong Kong-based SML Group, which has offices in 30 countries.

The Retail Ideation Space in Plano is SML’s first such operation in the U.S.