RFID Friendly Packaging Revolutionizes Fragrance and Cosmetics Industry
— SML designs smart packaging solutions for fragrance, cosmetics and hard-to-RF-track consumer packages to improve inventory management, customer experience and brand security —
DALLAS — October 4, 2016 — Today, leading RFID technology and total brand identification solution provider SML Group announced new intelligent packaging technologies for RFID retail supply chain management to improve inventory management and to strengthen brand security. The new smart packaging designs have been developed to overcome the RF sensitivity issues common in the cosmetics and fragrances market, and they are customized to fit the size and performance of requirements for packaging these products.
Now that a growing number of retailers have committed to using RFID for inventory management for apparel and footwear, many are asking about using the technology investment to help manage fragrance and cosmetics. To do this the packaging technology needs to adapt in order to address the interference issues that RFID tags might have with common packaging material. SML works in close partnership with brand owners to overcome these challenges by examining the possible solutions and identifying the steps needed to realize them.
“Our RFID friendly packaging solutions are built upon our years of experience in retail packaging and expertise in RFID technology to help our customers solve their business challenges,” said Dean Frew, Chief Technology Officer and Sr. Vice President of RFID Solutions for SML Group. “Retailers have shared with us that the fragrance and cosmetics categories are some of the most poorly managed with the highest shrink within their stores. We provided brand owners the ability to incorporate RFID without compromising the branding of their products while improving their bottom-line.”
Smart RFID packaging provides brand owners with new applications and opportunities that move them closer to fully embracing the Internet of Things (IoT). Industry experts agree that smart packaging can improve consumer engagement, brand security, and operational costs and efficiencies. Connecting the smart package to the cloud is also crucial for taking advantage of these benefits. SML provides a full-service RFID solution including retail RFID tags and Clarity® 3.X, a cloud-based RFID mobile data collection solution designed for supply chain applications from the factory to the store.
About SML RFID
As the leading full-service RFID solution provider, SML is a trusted partner to the world’s largest retailers and top fashion brands, delivering proven results and rapid ROI. SML offers a broad spectrum of certified RFID-enabled labels, tags, stickers and inlays from the largest global network of source-tagging service bureaus. SML Intelligent Inventory Solutions built the enterprise-class Clarity®™ platform around best-in-class features and functionality for outstanding visibility in-store and throughout the supply chain.
SML has successfully deployed RFID with many of the world’s most prominent retailers. With a presence in over 30 countries, unparalleled deployment expertise and highly trained support personnel, SML delivers on the promise of RFID to transform retail, enabling a seamless evolution to omnichannel and Retail 3.0. Visit the SML Group website at www.sml-rfid.com.