Challenges in Fragrance and Cosmetics
Cosmetics, fragrance, and beauty products have seen explosive growth in the global markets. Fragrance alone exceeded US $45 billion globally. With double digit growth rates every year, retailers in the beauty sector are facing numerous challenges in store operations and inventory management. SKU complexity is high and inventory turns are high. RFID technology lends itself to offer effective solutions for beauty retailers.
SML offers Clarity® RFID cloud-based software solution to manage store operations and provide much higher levels of inventory accuracy than manual barcode methods at SKU level. With item level intelligence, it is easy to manage inventory and optimize replenishment cycles to eliminate out of stocks and deliver sales uplift.
Overcoming Hurdles in the Fragrance and Cosmetics Market
With so many different inlays and manufacturers to choose from, it is difficult to know which inlay loss prevention solution is needed when theft is high. These beauty products are usually small in size, but the dollar value is high. The majority of these products contain glass/metal/liquid contents posing a challenge in terms of RFID read range performance. SML has a unique position in offering RFID as an EAS solution for loss prevention and delivering tagging solutions on hard to tag items, utilizing many years of packaging design experience.