January 9th, 2018

Meet SML At The NRF 2018 Retail Big Show

This year’s NRF 2018 Retail Big Show is right around the corner, and SML RFID is looking forward to a flurry of activity at the Javits Convention Center. Join us and other industry leaders and innovators January 14 through 16, 2018, in New York City for the nation’s most important retail conference of the year. This is where you get a first look at new technologies, products and best practices and rub shoulders with both industry giants and up-and-comers.

Retail and RFID Trends: ROI That Makes You More Competitive

Modern retail strategy can’t simply spotlight the product and product delivery and call it a day. It’s not enough to have a stellar product; successful companies provide customers what they want and need as quickly and painlessly as possible. Processes are as important as products in many industries, and processes backed by the right data and technology tools tend to outperform those that aren’t.

These truths play out in the growing retail adoption of RFID technology to drive supply chain. By making the most of RFID technology, retailers can meet and exceed customer expectations. SML’s enterprise-class Clarity™ RFID software suite and broad spectrum of certified RFID-enabled tags let retailers leverage these wins, making it possible for brick-and-mortar establishments to complete with online retailers via click-and-collect services. RFID lets you turn your existing physical storefront into a miniature warehouse to support online shoppers; customers can buy online and pick up at the store with minimal hassle to them or to your employees.

Competing online is critical to future stability. Traditional retailers unable to get merchandise into customer hands when and where the customer desires it are going to continue losing market share to both online-only and hybrid retailers that have already adopted these technologies. Leveraging RFID solutions now lets you:

  • Become an early or mid adopter of omnichannel strategies
  • Reduce risks that your business will shrink or completely falter in 2018
  • Fully deploy technology to compete with your online or hybrid counterparts

Ready to Learn More About RFID?

SML is proud to be a Bronze Sponsor of NRF, but we’re going an extra step to provide participants with valuable information. Come visit Dean Frew, SVP and Chief Technology Officer of SML, at booth number 938. He’ll address the simple steps retailers can take to adopt Retail 3.0 customer sales support model; he’ll also show that proof is in the pudding by sharing how SML worked with Tesco to expand 500 stores’ cycle count and 30 million rows of inventory.

SML has successfully deployed RFID tags and software in some of the world’s most prominent retailers, including Target, American Apparel, and Herman Kay. We delivered over 1 billion encoded tags to retailers in 2017, and no scale is too large or small for this technology.

SML is also sponsoring networking sessions with partners such as Zebra, so you can discover more key breakthroughs in RFID retail technology. Stop by to say Hi or participate in a session, or book a one-to-one meeting with SML to talk about the details of your own retail business and how you can leverage these solutions to empower your processes in 2018. We’ll be at booth 938 in the Jacob K. Javits Convention Center.

Register by January 11 for the standard rate, or register before the event starts to ensure you’ve got a spot.