Solving the RFID Tagging Needs of Retailers

The item-level RFID retail market has grown rapidly over the last few years as more and more retailers are transforming the way they manage inventory to serve customers more effectively, creating a New Era in retailing.  With this rapid increase, retailers are rolling RFID out in its masses and adopting the technology at a rate of 30% per year. However, many retailers still believe that the technology requires the large investment as it once did. Yet, due to the evolution of the technology and more global deployments making implementation much more cost-effective, RFID carrying a high cost simply isn’t true; especially when compared to the ROI.

As one of the largest providers of item-level RFID, SML continues to invest in its technology and RFID tagging solutions to provide retailers greater value for money and rapid ROI. Its state-of-the-art high speed encoding and converting solutions are ensuring to accommodate the expansion of existing and new brands in a fast-paced retail industry.

A global network offering a localized service

An apparent challenge for many retailers when implementing RFID is that most vendors operate from only a handful of locations; meaning that there are ill-equipped to accommodate the needs of retailers that have a truly national or international presence. Additional costs may also be incurred from having to import tags from other geographies.

In order to address this need for retailers either already in, or looking to expand into, a number of markets, SML operates a global service bureau network to effectively deliver imprinted, encoded RFID tags and labels to a retailer’s particular specifications wherever they’re needed. Not only does this enable faster encoding and rapid delivery, but it also means that costs can be more competitive compared to other vendors due to eliminating the need to import tags from other markets.

Due to this need, SML continues to make significant investments into its global operations by expanding on its Service Bureau and IPP (in plant production) manufacturing footprint and capacity. This expansion allows SML to continue servicing some of the largest apparel vendors in regions such as Central America, Vietnam, Indonesia, Bangladesh and many more.

As-a-result, retailers are demanding shorter lead-times to experience ROI much sooner. Due to coordinated import efforts, SML also has a much smaller carbon footprint compared to some providers. With an ever-growing demand for customers to have an eco-friendly partner, SML are ensuring that they adapt to better suit this customer demand.

Many retailers that look to roll out RFID are global brands who need to have an accurate view of their stock world-wide. Therefore, for these retailers, they need to partner with a vendor that not only understands how to deploy a solution globally but one who is able to scale with the retailer; offering a range of solutions specific to each business case.

SML offers a wide variety of tags, which are of different types, frequencies and sizes and currently operates in 20 countries across the globe.

In the last year, SML produced over 1.4 billion encoded RFID tags to 95% of the world’s retail RFID deployments. Our numerous locations across the world mean that SML is fully equipped to support global RFID rollout to retailers. Through working together with retailers and brand owners, SML is able to help customers with its outstanding product development innovation to help implement RFID tags into products as close to a cost neutral position as possible.